Menu Search Nederlands

Business & Society

Exchange programme

Are you ready to become a 21st century leader? In this world, the ability to influence and enthuse others with a Corporate Social vision is more important than ever. In this programme we encourage you to develop your ideas with regard to diversity & leadership, strategic marketing tools, sustainable business solutions & customer needs. Ideas you need to succeed in local and global organisations.

"The first step is to establish that something is possible; then probability will occur”- Elon Musk

Working together with innovative and well known companies in Rotterdam is what you do during this exchange programme. You work in small international teams and get inside information about their success stories. In order to shape them into new sustainable and competitive business ideas and recommendations you will research and explore their customer needs & profiles and their innovative business concepts. 

To develop your skills to successfully market & position a product/idea we include a competitive marketing game. The game is a competition of all teams who are participating in the programme. May the best team win!

Facts and figures

The programme at a glance

Programme information

What to expect

About the programme

Business & Society: Glocal Perspective is a knowledge, practice and student driven programme.

There are 3 leading projects:

  1. Glocal Business & Consumer Behavior of 4 weeks
  2. Strategic Marketing & Competitive Positioning of 6 weeks
  3. Sustainable Business Innovation of 3 weeks.

These projects will teach you in theory and in practice how organisations work and what their success factors are in order to design your own ideas and strategies. You will have the opportunity to meet many innovative entrepreneurs based in the multicultural and popular city Rotterdam. 


The way we work at this programme:

  • Lectures
  • Assignments
  • Excursions
  • Individual & group work

Type of assessment

Presentations and in class or hand in assignments. There are no written exams. 

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  • Be a critical and creative marketing innovator; 
  • Be a global leader;
  • Work together in a multi-perspective context (International, intercultural);
  • Develop your intercultural proficiency level by taking control of your own learning process.



After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records


An indication of the subjects you can expect


Where you can find us
Foto van locatie Location


Posthumalaan 120 3072 AG Rotterdam

We use analaytics and marketing cookies to improve the website.