Florian Cramer’s essay reframes debates on electronic literature within larger cultural developments in writing and publishing. On the one hand, he shows the commitment of the field of electronic literature - as found in universities or in organizations such as the ELO - to a “literary” intermedia writing for electronic (display) media. On the other hand, he emphasizes a wide-ranging post-digital poetics defined by a DIY media practice rather than the choice of a particular medium, a poetics which is broadly orientated towards writing rather than literature. At stake in this opposition is the larger question of literary studies in a world of creative digital industries.