Creative Marketing & Innovation
The Creative Marketing & Innovation bachelor's degree prepares students to use their marketing skills to make a positive impact on the world. This programme immerses students in research, argumentation, storytelling, concepting, visualisation, and creative (futures) thinking from the outset, transforming their creativity and critical thinking into powerful tools.
The theoretical body of knowledge consists of understanding organisational, market, social, and power- dynamics, rethinking economics, powerful and persuasive communication, (neuro-) marketing, branding & positioning, innovation management, and futures literacy. From the first day, students engage in real projects with actual organisations, tackling marketing challenges. They collaborate with companies to develop marketing strategies, conduct market research, and launch campaigns, gaining valuable industry experience through internships and fieldwork.
The programme emphasises the importance of process over outcome, encouraging experimentation and playfulness. The community is characterised by warmth and inclusivity, with numerous opportunities for bonding through international study trips, end-of-year showcases, award ceremonies, field trips, and social events.
This degree fosters a vibrant community of creative marketers who are well-equipped to make a real difference in the world, engaging in hands-on learning while building lasting relationships and having fun along the way.
Global Marketing & Sales
In the Global Marketing & Sales programme, students learn how to tackle the commercial challenges of larger companies. The programme emphasises on practical assignments. It challenges students to work in a team-setting, pitch ideas and connect the interests of different stakeholders inside and outside the company.
The programme also focuses on important developments in society, such as new technology, sustainability, and emerging markets. As a result, students graduate with both theoretical knowledge and practical experience, making them valuable marketing and sales professionals in both national and international markets.
Sport Marketing & Management
Sport Marketing & Management is the community for individuals who are passionate about the sports industry. The programme prepares students to become important players in the sports world, such as commercial managers, sports marketers, sponsor managers, event managers, sales managers, or social marketers. Students in this programme gain marketing and management skills, which they can apply to sports organisations and companies that use sports as a marketing tool.
Graduates find a job in well-known organisations such as Nike, Adidas, sports associations like KNVB (Dutch National Football Association), professional sports clubs, such as Feyenoord and BEAT Cycling, or even governmental agencies that deal with sports policy.