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Digitization and social transformations
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Business Model Innovation in Creative Industries

Business Model Innovation in Creative Industries

Though the creative industries are usually associated with innovation of products and services, they also play a pioneering role in creating, providing and claiming value: the innovation of business models. Here too, the creative industry can serve as an inspiration to other sectors. The goal of this project is to identify, based on qualitative research, patterns of innovation in how actors within this sector are designing their business models – particularly, though not exclusively, within the sharing economy and the circular economy.

Communication in the Networked Society

Communication in the Networked Society

Communication professionals require strategies that allow them to bring organisations and individuals together more effectively. This project researches how these strategies can be applied within today’s networked society, characterised by increasingly horizontal organisational structures and individual bonding. The project focuses specifically on the effectiveness and applicability of online content and influencing behaviour, both essential considerations in today's interconnected world.

Data Driven Society

Data Driven Society

The internet of things functionally connects not only objects but also people, and links them both to powerful applications of algorithms and software, resulting in cyber-physical systems. This project addresses the new manifestations of technologically connected people and things, focusing on themes ranging from big data analysis and blockchain technology to privacy and security, as well as the related technical, ethical, social and design challenges.

Design in the 21st Century

Design in the 21st Century

Designers are increasingly called upon to address a wide variety of often complex challenges, while relevant stakeholders participate more frequently and intensively in design processes. At the same time, there is a growing awareness of human values and the social impact of design, as the role of digital technology continues to expand. This project researches how designers are currently approaching new challenges and opportunities, and which methods are most suitable in this regard.

Maker Education and Contextual Learning Environment

Maker Education and Contextual Learning Environment

Combining the maker movement’s constructionist educational model with the paradigm of socially structured learning within communities of practice, provides us with an excellent starting point for educational innovation within an institute such as the Rotterdam University of Applied Sciences. In this project, educators develop and research their own educational practice through the methodologies of action research; they implement concrete changes in their professional activities within their own educational contexts, while also researching these activities and contexts.

Mapping Creative Rotterdam

Mapping Creative Rotterdam

The creative industry and creative professionals play a defining role in the development of Rotterdam's innovative urban environment. Creative professionals in particular may also benefit from a more systematic understanding of emerging social and cultural trends. This project applies quantitative and qualitative research in order to compile a current overview of Rotterdam’s creative sector and opportunities for creative talent.

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