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Embedding Sustainable Business Practice

Publication of Business Innovation
R.E. Ainsbury | Article | Publication date: 01 February 2016

A Better Business Model

Purpose: The author sets out the basis for a new research programme designed to demonstrate that by encouraging managers of small to medium-sized businesses (SMEs [1]) to take a positive approach to social and environmental risks, embedding and operationalising their responses into their business strategy, they may enjoy a range of positive business benefits, as has been demonstrated by larger companies.

Author(s) - affiliated with Rotterdam University of Applied Sciences

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