R.E. Ainsbury | Article | Publication date: 01 February 2016
A Better Business Model
Purpose: The author sets out the basis for a new research programme designed to demonstrate that by encouraging managers of small to medium-sized businesses (SMEs ) to take a positive approach to social and environmental risks, embedding and operationalising their responses into their business strategy, they may enjoy a range of positive business benefits, as has been demonstrated by larger companies.
Author(s) - affiliated with Rotterdam University of Applied Sciences