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Exchange progamme

Are you looking for an inspiring international experience that brings together branding, management and creativity? This exchange programme offers you a practice-based 10-weeks programme in which your team will give a Rotterdam-based company advice on their branding.

Join our Playground

Creative Branding & Management is part of the bachelor programme Creative Marketing & Sales. Creative Marketing & Sales is the perfect playground for future marketers who aim at a career in the creative industry or aspire to be the creative marketeer in other sectors. Creative ideas are everywhere, but the Creative Marketing & Sales student uses them to put innovating concepts or products on the market to turn them into money.

Facts and figures

The programme at a glance

Programme information

What to expect

About the programme

You will work in a team with Dutch and other international students. During the programme, you will take four courses which provide you with the theory needed to turn your branding project into a success.

Why choose Creative Branding & Management?

You will strengthen your skills in developing creative concepts for Rotterdam-based (international) companies. You will be challenged to find innovating solutions in brand management, building on the identity and authenticity of the brand. While working on the project in a multicultural team of students, you will develop your cross-cultural skills. Furthermore you will enlarge your network in the international creative industry. In the theoretical courses, you will be stimulated to actively process the information and concepts, so that you deepen your understanding of the theory and will be ready to put it into practice.

The Game (project)

Hey, good story! Is a 16 ECTS programme. However, if you are interested in putting everything you have learned into practice, you can stay for The Game. 

The Game is an educative real-life game in which students work as a marketing/consultancy firm for interesting start-ups that are looking to launch their business in a Next Economy orientated setting. Team members have to cooperate to overcome obstacles and confrontations in this pressure cooker a like setting. You will learn what it is to work with international clients, and be forced in situations where you will discover your moral boundaries and face ethical dilemmas.

Do you get excited by developing new strategies, are you the king or queen of creativity, and looking to know what it is to be a real corporate “hustler” in an international setting?

“Then Bring your best game and make it to the top!”


If you have to take more credits a side from this programme, you will have the possibility to follow electives from other programmes that our university has to offer. Please inform us in advance if this the case, so that we can take this into account. Upon arrival we will look into the offered electives of that semester for you to follow.


When you enroll in this course, you will join a class of approximately 50 students. Together with your classmates, you will attend the group lectures. Besides this, you will team up with a group of 3 or 4 other students to build a creative concept and develop a marketing-communication plan for a brand. The lecturers are available for questions and help, but it is up to you and your group to take the lead, to decide how you are going to apply the theory, and most of all: impress your (real) client!

Type of assessment

All courses will end with a final report, assessment and/or presentation. This is due to change.

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  • Work for and with marketing agencies;
  • Understand the process of designing a campaign that is in line with the brand identity, positioning and proposition of the brand;
  • Next to understanding this process, be able to apply these steps;
  • Support your ideas with relevant theories, consumer insights and other relevant data and visuals to convince your client to implement your marketing campaign.



Block 5

1 March

Introduction activities

8 March

Start of lectures

5 - 9 April

Assessments and presentations

Block 6

12 April - 21 May


3 - 7 May

Holiday Week

17 - 21 May

Assessments and presentations + Resits - End of programme

Optional: The Game (project)

31 May

Start of The Game

11 June

End of The Game

14 - 18 June

Final assessments and resits


After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records


An indication of the subjects you can expect

Location Kralingse Zoom

Where you can find us
Foto van locatie Location Kralingse Zoom

Kralingse Zoom

Kralingse Zoom 91 3063 ND Rotterdam

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