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#GetConnected: interactive communication in the global village

Exchange programme

You are only five people away from former president Obama. Your Australian friend shows his new Nikes to you on Snapchat. Through Instagram you find the hottest places for your weekend trip to Rome. YouTube is your eye to the rest of the world.

Social media opens up your world and turns it into a global village. A village which consists of several networks that are connected through communication. The programme #GetConnected aims to turn you into a smart connector in an international setting. It also raises new questions. For example what are the implications for the way organisations communicate with their stakeholders? And what is the added value of a communication professional, when everybody is already communicating with each other through (digital) networks? To answer those questions we need to know the dynamics, constraints and possibilities of the new social structure; the network society!

So if you think you can become a smart connector within an international network, then the programme #GetConnected suits you well!

Facts and figures

The programme at a glance

Programme structure

A view of the study programme

About the programme

The programme #GetConnected has a strong focus on communication and PR, networks and interactive media. The programme focuses on project based learning and expects students to take initiative and work independently. The project is supported by lectures and guest lectures, which give you the tools to solve different challenges during the semester. 

You will form a team together with Dutch and other international students. We ensure that different fields of knowledge come together in each group. With this team you set up a PR agency whose most important client is an association that is in need of extra support in terms of building a stronger community of volunteers. The Dutch students will connect to an association before the start of the programme, the team as a whole will function as consultants who apply the knowledge gained during class.

Pressure Cookers

This knowledge will be assembled in an eBook. Consider this eBook as a kind of handbook how to build or strengthen the community of volunteers. The topics of the eBook are already defined, your task is to apply the theory to the case you are working on for your client, e.g. a local football club

However we don’t just want you to reproduce theories, we also want you to implement them. Think of organising a sponsor run for a football club to raise money and involvement.

In addition you will be asked to implement your insights into several challenging assignments for a diverse range of clients. These so called Pressure Cookers will force you to come up with realistic and tangible solutions within a (very) short time frame. If realisable, some of these Pressure Cookers will be organised on external locations.


To experience how international organisations in the field of PR work, we will also take you on a fieldtrip to London. Next to visits to inspiring and innovative agencies and organisations, we will have plenty of time to get to know this amazing city.



This programme consists of 4 modules who are highly interactive and demand driven. So what can you expect?

  • There is a lot of group work. You will work together with 3 other students on a PR agency and on cases where you will have limited time to come up with a solution;
  • During the module ‘Skills’ you will follow different workshops to improve relevant skills. These skills are tested through individual and group assignments and are useful for your PR agency and the eBook that you’re going to write;
  • The programme also involves visits to innovative organisations and you will participate in an international educational trip.

Learning outcomes

 At the end of the programme, you are able to:

  1. Describe the impact of the network society on the role of the PR professional;
  2. Advise organisations how to (strategically) connect with their stakeholders;
  3. Co-operate in an international (multi-disciplinary) environment.




Period 1


Period 2


After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a transcript of records.


An indication of the modules you can expect


Where you can find us
Foto van locatie Location

Wijnhaven 107

Wijnhaven 107 3011 WN Rotterdam

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