Facts and figures
The programme at a glancePart of School
Programme information
What to expectAbout the programme
The programme #GetConnected has a strong focus on communication and PR, networks and interactive media. The programme focuses on project based learning and expects students to take initiative and work independently. The project is supported by lectures and guest lectures, which give you the tools to solve different challenges during the semester.
You will form a team together with Dutch and other international students. We ensure that different fields of knowledge come together in each group. With this team you set up a PR agency whose most important client is an association that is in need of extra support in terms of building a stronger community of volunteers. The Dutch students will connect to an association before the start of the programme, the team as a whole will function as consultants who apply the knowledge gained during class.
eBook
This knowledge will be assembled in an eBook. Consider this eBook as a kind of handbook how to build or strengthen the community of volunteers. The topics of the eBook are already defined, your task is to apply the theory to the case you are working on for your client, e.g. a local football club
However we don’t just want you to reproduce theories, we also want you to implement them. Think of organising a sponsor run for a football club to raise money and involvement.
Pressure Cookers
In addition you will be asked to implement your insights into several challenging assignments for a diverse range of clients. These so called Pressure Cookers will force you to come up with realistic and tangible solutions within a (very) short time frame. If realisable, some of these Pressure Cookers will be organised on external locations.
Fieldtrip
To experience how international organisations in the field of PR work, we will also take you on a fieldtrip to London. Next to visits to inspiring and innovative agencies and organisations, we will have plenty of time to get to know this amazing city.
Method
This programme consists of 4 modules who are highly interactive and demand driven. So what can you expect?
- There is a lot of group work. Together with 3 other students you will start a PR agency. As an agency you will write an eBook and work on several cases where you will have limited time to come up with a solution (Pressure Cookers);
- During the module ‘Skills’ you will follow different workshops to improve relevant skills. These skills are tested through individual and group assignments and are useful for your PR agency and the eBook;
- The programme also involves visits to innovative organisations and you will participate in an international educational trip.
Learning outcomes
If you have successfully completed this exchange programme then you are able to:
- Describe the impact of the network society on the role of the PR professional.
- Advise organisations how to (strategically) connect with their stakeholders.
- Co-operate in an international (multi-disciplinary) environment.
Calendar
Block 1
Block 2
Awarding
After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:
- Transcript of records
Modules
An indication of the modules you can expectSemester 1
-
The Network Society (6 ECTS)
The Network Society (6 ECTS)
Topics
- Network theory
- Psychology of Networking
- Network analysis
- Art of Listening
Learning materials
- (Scientifical) Articles, no books.
Learning outcomes
- You are able to write an engaging and distinctive introductory chapter about your agency.
- You are able to construct a vision on the consequences of the network society on PR.
- You explain from a psychological point of view why people (want to) engage in (digital) networks and organisations can mutually influence each other.
- You unravel the functioning and dissemination of information in social networks.
- You are able to explain the meaning and value of listening for organisations.
- You are able to write a relevant and well argumented eBook regarding the changing role of the PR professional in the network society.
-
Interactive Communication in Networks (6 ECTS)
Interactive Communication in Networks (6 ECTS)
Topics
- Stakeholder engagement
- Creating spreadibility
- Ethics/big data
- New technologies in PR.
Learning materials
- (Scientifical) Articles, no books.
Learning outcomes
- You are able to define how you can engage with stakeholders who are part of a social network.
- You are able to define what ethical considerations regarding big data and privacy a PR officer should apply in his/her daily work to get or stay connected to the stakeholders.
- You unravel different strategies for organisations to create spreadability in favour of brand awareness.
- You explain the value of sensor technologies to enhance the engagement within communities.
- You are able to write a relevant and well argumented eBook regarding the changing role of the PR professional in the network society.
-
Module Skills (3 ECTS)
Module Skills (3 ECTS)
Topics
- English
- Design
- Visual Storytelling
- Intercultural Awareness
Learning materials
-
Will be handed out during workshops if necessary
Learning outcomes
- You write your chapter in grammatically correct English with the right tone of voice.
- You design attractive and fitting identity/brand elements based on the corporate personality (see the CI mix).
- You create a coherent visual story in line with other elements of the CI mix.
- You are able to analyse intercultural cooperation in projects and reflect on the required knowledge and skills needed for working in an intercultural team.
-
The Connecting Consultants (15 ECTS)
The Connecting Consultants (15 ECTS)
Topics
- 8 independent pressure cooker assignments
- Agency start-up
- Issue a communication advice for an organisation.
Learning materials
Assignments
Learning outcomes
- You are able to translate theoretical knowledge regarding the network society to a hands-on advise for organisations.
- You are able to apply the theory to a feasible and distinctive advice time pressure.
- You are able to construct a distinctive corporate identity for your agency.
- You are able to demonstrate that your analysis, strategy, concept and content are coherent, relevant and well argumented.
- You are able to organise a successful event for your client.
Practical matters
What you need to knowLocation
Where you can find us
