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#GetConnected: Interactive communication in the global village

Exchange programme

You are only five people away from Ed Sheeran. Your Australian friend shows his new Nikes to you on Snapchat. Through Instagram you find the hottest places for your weekend trip to Rome. YouTube is your eye to the rest of the world.

Social media opens up your world and turns it into a global village. It also raises new questions. For example what are the implications for the way organisations communicate with their stakeholders? What is the added value of a PR professional when everybody is already communicating with each other?

The programme #GetConnected explores the skills of the future communication and PR professionals and aims to turn you into a smart connector in an international setting.

Network society

Organisations are getting less hierarchical and (forced to be) more transparent. We see a transition from one-to-many communication to many-to-many communication.  This implies that in order to assure her ‘license to operate’ an organisation should  adapt to this transition by implementing new (communication) strategies and defining  a new role for the communication professional. Being a smart connector implies that  you understand the dynamics, constraints and possibilities of the new social structure; the network society.

More specifically this means organisations should really connect with their stakeholders to be able to build and maintain communities beneficial for all parties involved.

Facts and figures

The programme at a glance
number of ECTS
30
period
September - December
tuition fee
No tuition fee

Part of School

Programme structure

A view of the study programme

About the programme

The programme #GetConnected has a strong focus on communication and PR, networks and interactive media. The programme focuses on project based learning and expects students to take initiative and work independently. The project is supported by lectures and guest lectures, which give you the tools to solve different challenges during the semester. 

You will form a team together with Dutch and other international students. We ensure that different fields of knowledge come together in each group. With this team you set up a PR agency whose most important client is an association that is in need of extra support in terms of building a stronger community of volunteers. The Dutch students will connect to an association before the start of the programme, the team as a whole will function as consultants who apply the knowledge gained during class.

eBook

This knowledge will be assembled in an eBook. Consider this eBook as a kind of handbook how to build or strengthen the community of volunteers. The topics of the eBook are already defined, your task is to apply the theory to the case you are working on for your client, e.g. a local football club

However we don’t just want you to reproduce theories, we also want you to implement them. Think of organising a sponsor run for a football club to raise money and involvement.

Pressure Cookers

In addition you will be asked to implement your insights into several challenging assignments for a diverse range of clients. These so called Pressure Cookers will force you to come up with realistic and tangible solutions within a (very) short time frame. If realisable, some of these Pressure Cookers will be organised on external locations.

Fieldtrip

To experience how international organisations in the field of PR work, we will also take you on a fieldtrip to London. Next to visits to inspiring and innovative agencies and organisations, we will have plenty of time to get to know this amazing city.

 

Method

This programme consists of 4 modules who are highly interactive and demand driven. So what can you expect?

  • There is a lot of group work. Together with 3 other students you will start a PR agency. As an agency you will write an eBook and work on several cases where you will have limited time to come up with a solution (Pressure Cookers);
  • During the module ‘Skills’ you will follow different workshops to improve relevant skills. These skills are tested through individual and group assignments and are useful for your PR agency and the eBook;
  • The programme also involves visits to innovative organisations and you will participate in an international educational trip.

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  1. Describe the impact of the network society on the role of the PR professional.
  2. Advise organisations how to (strategically) connect with their stakeholders.         
  3. Co-operate in an international (multi-disciplinary) environment.

 

Calendar

Block 1

 

Block 2

Awarding

After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records

Modules

An indication of the modules you can expect

Semester 1

  • The Network Society (6 ECTS)

    The Network Society (6 ECTS)

    Topics 

    Network theory, Psychology of Networking, Network analysis, Art of Listening

    Learning materials

    • (Scientifical) Articles, no books.

    Learning outcomes

    • You are able to write an engaging and distinctive introductory chapter about your agency.
    • You are able to construct a vision on the consequences of the network society on PR.
    • You explain from a psychological point of view why people (want to) engage in (digital) networks and organisations can mutually influence each other.
    • You unravel the functioning and dissemination of information in social networks.
    • You are able to explain the meaning and value of listening for organisations.
    • You are able to write a relevant and well argumented eBook regarding the changing role of the PR professional in the network society.
  • Interactive Communication in Networks (6 ECTS)

    Interactive Communication in Networks (6 ECTS)

    Topics 

    Stakeholder engagement, creating spreadibility, ethics/big data, new technologies in PR.

    Learning materials

    • (Scientifical) Articles, no books.

     

    Learning outcomes

    • You are able to define how you can engage with stakeholders who are part of a social network.
    • You are able to define what ethical considerations regarding big data and privacy a PR officer should apply in his/her daily work to get or stay connected to the stakeholders.
    • You unravel different strategies for organisations to create spreadability in favour of brand awareness. 
    • You explain the value of sensor technologies to enhance the engagement within communities.
    • You are able to write a relevant and well argumented eBook regarding the changing role of the PR professional in the network society.
  • Module Skills (3 ECTS)

    Module Skills (3 ECTS)

    Topics 

    English, Design, Visual Storytelling, Intercultural Awareness

    Learning materials

    • Will be handed out during workshops if necessary

    Learning outcomes

    • You write your chapter in grammatically correct English with the right tone of voice.
    • You design attractive and fitting identity/brand elements based on the corporate personality (see the CI mix).
    • You create a coherent visual story in line with other elements of the CI mix.
    • You are able to analyse intercultural cooperation in projects and reflect on the required knowledge and skills needed for working in an intercultural team.

     

  • The Connecting Consultants (15 ECTS)

    The Connecting Consultants (15 ECTS)

    Topics

    8 independent pressure cooker assignments, agency start-up and issue a communication advice for an organisation.

    Learning materials

    Assignments


    Learning outcomes

    • You are able to translate theoretical knowledge regarding the network society to a hands-on advise for organisations.
    • You are able to apply the theory to a feasible and distinctive advice time pressure.
    • You are able to construct a distinctive corporate identity for your agency.
    • You are able to demonstrate that your analysis, strategy, concept and content are coherent, relevant and well argumented.
    • You are able to organise a successful event for your client.

Practical information

What you need to know

Location

Where you can find us
Foto van locatie Location

Wijnhaven 107

Wijnhaven 107 3011 WN Rotterdam

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