Facts and figures
The programme at a glance
number of ECTS
30
period
September - December or February - June
tuition fee
No tuition fee
Part of School
Programme information
What to expectAbout the programme
Business & Society: Glocal Perspective is a knowledge, practice and student driven programme.
There are 3 leading projects:
- Glocal Business & Consumer Behavior of 4 weeks
- Strategic Marketing & Competitive Positioning of 6 weeks
- Sustainable Business Innovation of 3 weeks.
These projects will teach you in theory and in practice how organisations work and what their success factors are in order to design your own ideas and strategies. You will have the opportunity to meet many innovative entrepreneurs based in the multicultural and popular city Rotterdam.
Method
The way we work at this programme:
For this programme you will have to make different assignments. There are no written exams.
Learning outcomes
If you have successfully completed this exchange programme then you are able to:
- Be a critical and creative marketing innovator;
- Be a global leader;
- Work together in a multi-perspective context (International, intercultural);
- Develop your intercultural proficiency level by taking control of your own learning process.
Calendar
Awarding
After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:
- Transcript of records
Subjects
An indication of the subjects you can expectBlock 1
-
Glocal Business & Consumer Behavior - Project 1 (5 ECTS)
Glocal Business & Consumer Behavior - Project 1 (5 ECTS)
Topics
- Customer profiles
- Qualitative and/ or quantitative market research strategy
- Consumer analysis and marketing strategies
Learning materials
/
Learning outcomes
- Working in a multi-perspective team;
- Examine customer profiles for local business by creating and implementing a qualitative and/ or quantitative market research strategy, adjusting standard procedures to a given case;
- Apply principles and insights of consumer analysis to marketing strategies.
-
Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)
Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)
Topics
- Competitive marketing game
- Business environment at industry and macro level
- Marketing strategy tools
- Competitive positioning
Learning materials
/
Learning outcomes
- Working in a competitive environment;
- Working in a multi-perspective team;
- Examine the business environment at industry and macro level in order to assess impact of a marketing strategy and tactics on other key business areas and vice-versa (in this case: of a competitor);
- Develop a well-founded marketing plan to support the creation of value for international customers.
Total amount of ECTS: 8 ECTS (block 1 and 2)
-
Effective Business Communication (6 ECTS)
Effective Business Communication (6 ECTS)
Topics
- Creative writing
- Academic writing and critical thinking
- Presentation skills
Learning materials
/
Learning outcomes
- To write a well-researched and well-written report;
- To write persuasively in line with marketing and sales activities;
- To present your well- researched results convincingly.
Total amount of ECTS: 6 ECTS (block 1 and 2)
-
Cultural Diversity & Leadership (6 ECTS)
Cultural Diversity & Leadership (6 ECTS)
Topics
- Diversity & Leadership within the business environment
- Intercultural proficiency
- Impact of society on global business practices
Learning materials
/
Learning outcomes
- Examine and apply the concepts of diversity & leadership within the business environment and present these outcomes in class
- Conduct and evaluate professional interviews
- Evaluate his/her own intercultural proficiency level, intelligence type and emotional intelligence in a well-founded report
Total amount of ECTS: 6 ECTS (block 1 and 2)
Block 2
-
Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)
Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)
Topics
- Competitive marketing game
- Business environment at industry and macro level
- Marketing strategy tools
- Competitive positioning
Learning materials
/
Learning outcomes
- Working in a competitive environment;
- Working in a multi-perspective team;
- Examine the business environment at industry and macro level in order to assess impact of a marketing strategy and tactics on other key business areas and vice-versa (in this case: of a competitor);
- Develop a well-founded marketing plan to support the creation of value for international customers.
Total amount of ECTS: 8 ECTS (block 1 and 2)
-
Sustainable Business Innovation - Project 3 (5 ECTS)
Sustainable Business Innovation - Project 3 (5 ECTS)
Topics
- Innovative and sustainable business concepts/ ideas
- Ethical & social responsibility
- Changes in society's needs
Learning materials
/
Learning outcomes
- Working in a multi-perspective team;
- Develop a sustainable business idea to support the creation of value for (international) customers;
- Create innovative ideas in a changing business environment systematically;
- Formulate his own position concerning ethical & social responsibility in professional environmen;
- Assess the effect of changes in society's needs on the sustainability of the organisation's business model.
-
Effective Business Communication (6 ECTS)
Effective Business Communication (6 ECTS)
Topics
- Creative writing
- Academic writing and critical thinking
- Presentation skills
Learning materials
/
Learning outcomes
- To write a well-researched and well-written report;
- To write persuasively in line with marketing and sales activities;
- To present your well- researched results convincingly.
Total amount of ECTS: 6 ECTS (block 1 and 2)
-
Cultural Diversity & Leadership (6 ECTS)
Cultural Diversity & Leadership (6 ECTS)
Topics
- Diversity & Leadership within the business environment
- Intercultural proficiency
- Impact of society on global business practices
Learning materials
/
Learning outcomes
- Examine and apply the concepts of diversity & leadership within the business environment and present these outcomes in class
- Conduct and evaluate professional interviews
- Evaluate his/her own intercultural proficiency level, intelligence type and emotional intelligence in a well-founded report
Total amount of ECTS: 6 ECTS (block 1 and 2)
Practical matters
What you need to knowLocation
Where you can find us
Posthumalaan
Posthumalaan 120
3072 AG Rotterdam