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Business & Society: Glocal Perspective

Exchange programme

Are you ready to become a 21st century leader? In this world, the ability to influence and enthuse others with a Corporate Social vision is more important than ever. In this programme we encourage you to develop your ideas with regard to diversity & leadership, strategic marketing tools, sustainable business solutions & customer needs. Ideas you need to succeed in local and global organisations.

"The first step is to establish that something is possible; then probability will occur”- Elon Musk

Working together with innovative and well known companies in Rotterdam is what you do during this exchange programme. You work in small international teams and get inside information about their success stories. In order to shape them into new sustainable and competitive business ideas and recommendations you will research and explore their customer needs & profiles and their innovative business concepts. 

To develop your skills to successfully market & position a product/idea we include a competitive marketing game. The game is a competition of all teams who are participating in the programme. May the best team win!

Facts and figures

The programme at a glance
number of ECTS
30
period
September - December or February - June
tuition fee
No tuition fee

Part of School

Programme information

What to expect

About the programme

Business & Society: Glocal Perspective is a knowledge, practice and student driven programme.

There are 3 leading projects:

  1. Glocal Business & Consumer Behavior of 4 weeks
  2. Strategic Marketing & Competitive Positioning of 6 weeks
  3. Sustainable Business Innovation of 3 weeks.

These projects will teach you in theory and in practice how organisations work and what their success factors are in order to design your own ideas and strategies. You will have the opportunity to meet many innovative entrepreneurs based in the multicultural and popular city Rotterdam. 

Method

The way we work at this programme:

  • Lectures
  • Assignments
  • Excursions
  • Individual & group work

Type of assessment

Presentations and in class or hand in assignments. There are no written exams. 

Learning outcomes

If you have successfully completed this exchange programme then you are able to:

  • Be a critical and creative marketing innovator; 
  • Be a global leader;
  • Work together in a multi-perspective context (International, intercultural);
  • Develop your intercultural proficiency level by taking control of your own learning process.

Calendar

Awarding

After completing your exchange programme at Rotterdam University of Applied Sciences, you will receive a:

  • Transcript of records

Subjects

An indication of the subjects you can expect

Block 1

  • Glocal Business & Consumer Behavior - Project 1 (5 ECTS)

    Glocal Business & Consumer Behavior - Project 1 (5 ECTS)

    Topics

    • Customer profiles
    • Qualitative and/ or quantitative market research strategy
    • Consumer analysis and marketing strategies

    Learning materials

    RECOMMENDED READING

     

    Learning outcomes

    • Working in a multi-perspective team;
    • Examine customer profiles for local business by creating and implementing a qualitative and/ or quantitative market research strategy, adjusting standard procedures to a given case;
    • Apply principles and insights of consumer analysis to marketing strategies.
  • Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)

    Strategic Marketing & Competitive Positioning- Project 2 (8 ECTS)

    Topics

    • Competitive marketing game
    • Business environment at industry and macro level
    • Marketing strategy tools
    • Competitive positioning

    Learning materials

     
    Recommended reading 
    Bibliography

    Learning outcomes

    • Working in a competitive environment;
    • Working in a multi-perspective team;
    • Examine the business environment at industry and macro level in order to assess impact of a marketing strategy and tactics on other key business areas and vice-versa (in this case: of a competitor);
    • Develop a well-founded marketing plan to support the creation of value for international customers.

    Total amount of ECTS: 8 ECTS (block 1 and 2)

  • Effective Business Communication (6 ECTS)

    Effective Business Communication (6 ECTS)

    Topics

    • Creative writing
    • Academic writing and critical thinking
    • Presentation skills

    Learning materials

    Books (compulsory): Academic Writing for International Students of Business, 2nd Edition, Stephen Bailey

    Learning outcomes

    • To write a well-researched and well-written report;
    • To write persuasively in line with marketing and sales activities;
    • To present your well- researched results convincingly.

    Total amount of ECTS: 6 ECTS (block 1 and 2)

  • Cultural Diversity & Leadership (6 ECTS)

    Cultural Diversity & Leadership (6 ECTS)

    Topics

    • Diversity & Leadership within the business environment
    • Intercultural proficiency
    • Impact of society on global business practices

    Learning materials

    Books (compulsory):
    •  “Primal Leadership, With a new preface by the Authors: Unleashing the Power of Emotional Intelligence” by Daniel Goleman;
    • “Working with Emotional Intelligence” by Daniel Goleman; S.R. Covey “7 Habit of Highly Effective People”
    Articles:
    • Culture & Leadership in the 21st century (an article by Remi Alapo University of Phoenix, Arizona, USA)
    • Article edited from Schein, E. H. (1993). On dialogue, culture, and organizational learning. Organizational Dynamics, 22(2), 40. Retrieved from https://thesystemsthinker.com/the-process-of-dialogue-creating-effective-communication/

    Learning outcomes

    • Examine and apply  the concepts of diversity & leadership within the business environment and present these outcomes in class
    • Conduct and evaluate professional  interviews
    • Evaluate his/her own intercultural proficiency level, intelligence type and emotional intelligence in a well-founded report

    Total amount of ECTS: 6 ECTS (block 1 and 2)

Block 2

Practical matters

What you need to know

Location

Where you can find us
Foto van locatie Location

Posthumalaan

Posthumalaan 120 3072 AG Rotterdam
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